Sergio González teaches Latinx Studies in the Departments of History and of Languages, Literatures, and Cultures at Marquette University. A native of Milwaukee, he received his PhD from the University of Wisconsin-Madison in the spring of 2018. During this time at UW-Madison, Sergio was the founding editor of Wisconsin101. His research interests include twentieth-century American labor, working-class, and immigration history, with specific research interests including the development of Mexican-American communities in urban areas in the American Midwest in the twentieth century.

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Paramount record label. A blue label with the image of an eagle atop a globe and the company name, Paramount.

OBJECT HISTORY: Paramount Records 78

Created by the management of the Wisconsin Chair Company, a furniture making business based in Port Washington, Wisconsin, Paramount Records was initially incorporated to help sell phonograph cabinets in the late 1910s.

Letterhead for the Wisconsin Chair Company of Port Washington, Wisconsin, including a small image of the company's factory.

The Wisconsin Chair Company

Founded in 1888 by Frederick A. Dennett, the Wisconsin Chair Company (WCC) was perhaps the most important business in Ozaukee County at the end of the nineteenth and beginning of the twentieth century. Throughout its over fifty-year history, the WCC produced a multitude of products, including beds, cabinets, and even phonograph cabinets.

A paper record sleeve from the 1920s. This features the company name "Paramount Records" in large print, and illustrations of a man and woman sitting on a sofa next to a phonograph cabinet with a record in hand, and another illustration of two couples dancing on a patio.

Paramount Records

Like other record companies in the post-war years, Paramount entered the new field of “race music” in 1922 and began producing music by black artists for black customers. Just one year later, the Wisconsin company had solidified its status as one of the leading “race label” companies in the United States.

Portrait of Louis Armstrong with his trumpet.

Recruiting Talent

With a roster that included Louis Armstrong, Jelly Roll Morton, and Ethel Waters, Paramount Records became perhaps the most important blues recording company of the 1920s. Their success was dependent on their ability to recruit black performers and reach a broad black audience.

An early disc cutting machine.

The Record Production Process

Paramount Record’s parent company, the United Phonographic Corporation, a subsidiary of the Wisconsin Chair Company, decided to begin recording and pressing records to include with their phonograph cabinets in the early 1920s. Paramount eventually created their own recording studio inside the same Grafton plant pressing their records.

Image of a slightly torn poster in red and black advertising a concert by Raphael Baez

OBJECT HISTORY: Piano and Song Recital Poster

Mr. Raphael Baez, a well-respected violinist, pianist, composer, and music professor, and his wife Mrs. Mary Schoen Baez, a noted vocalist, performed together in various music halls in the city of Milwaukee since 1889.Signs like the one above would be posted throughout the city of Milwaukee in the week leading up to the performance, advertising recitals open to the general public.

Studio portrait of Raphael Baez, Sr.

Raphael Baez

Raphael Baez, Sr. can be counted as one of the first Mexicans ever to call Milwaukee home. After years of conducting private music lessons for the children of Milwaukee’s elite, Baez eventually became the first Mexican professor at Marquette University, where he taught music.

Black-and-white photograph of the Milwaukee Athenaeum.

The Milwaukee Athenaeum

Built in 1887, the Athenaeum has been home to the Women’s Club of Wisconsin since its founding. Situated in Milwaukee’s East Town at 813 Kilbourn Ave., the building and the organization that calls it home can lay claim to a number of American firsts.

Three girls and a man dressed in traditional costumes carry flags and lead a parade for Fiesta Mexicana.

Milwaukee’s Early Mexican Community

Milwaukee’s Mexican community began in 1920, when the Pfister and Vogel Tannery recruited a handful of men from the midwestern states of Mexico to work in their Menominee and Bay View plants on the city’s near south side. Unaware that they had been brought as strikebreakers to help settle a labor dispute, these workers initially faced the ire of city’s older immigrant communities.

The Park Board Band in one of Milwaukee's parks, posed in front of an octagonal staging pavilion.

Milwaukee’s Music Scene in the Late Nineteenth Century

The Wisconsin music industry experienced a dramatic growth in the second half of the nineteenth century, as Milwaukee became a national leader in musical performances and a manufacturing center for the production of musical instruments.