Read more about the article The Heileman Family: A German Immigration Story
John Gund Brewing Company postcard, c. 1911, courtesy of the Wisconsin Historical Society, Image 35952.

The Heileman Family: A German Immigration Story

The G. Heileman Brewing Company is often remembered by historians as the vision of the two ambitious men who founded the brewery in La Crosse, Wisconsin. At the height of its popularity in 1983, Heileman’s was the fourth largest brewery in the…

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OBJECT HISTORY: King Gambrinus Statues of La Crosse

The King Gambrinus statue located in La Crosse, Wisconsin depicts the king of beer and brewing.[1] The origins of the statue, specifically its sculptor and construction date, are unknown. Weighing in at approximately 2,000 pounds, this concrete statue is 15 feet tall.…

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Read more about the article OBJECT HISTORY: World’s Largest Six-Pack
Photo depicting original Old Style behind updated LaCrosse Brewing label, August 7, 2021, Courtesy of Cortney Anderson Kramer.

OBJECT HISTORY: World’s Largest Six-Pack

Located in La Crosse, Wisconsin, the “World’s Largest Six-Pack” is a popular tourist attraction and landmark structure representative of the city’s renowned brewing history. At 54 feet tall, the six steel storage tanks, shaped and arranged to resemble a six-pack of beer,…

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OBJECT HISTORY: A Hmong Baby Sash

We are surrounded by objects that seem very ordinary, but once we look closer, they often reveal deep connections to the history of our state and our communities. In this Object History, Pao Vue writes about the thread-bare baby sash he found in his mother’s room that, it turns out, once saved his life and…

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Read more about the article OBJECT HISTORY: La Crosse Normal School Fireplace
Children in the La Crosse Normal School model kindergarten sitting before the fireplace. Image courtesy of Leslie Crocker, "We've Hung the Lanturn," (2013) pg. 33.

OBJECT HISTORY: La Crosse Normal School Fireplace

UW- La Crosse was once a smaller school that went by a different name. The original school, La Crosse Normal, was originally a training school for prospective teachers. It opened on September 7, 1909. Parts of the Normal School can still be seen on the UW-La Crosse campus, though they can be difficult to spot.…

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