Read more about the article The Whiskey War of 1854
The Wisconsin House (left) and Al Ringling Theatre (right). Before the theater was built, the Wisconsin House occupied the land. The Brick Tavern—located within the Wisconsin House—was the main target of the Baraboo Whiskey War, an event that would see its stock dumped. The Theatre was built in 1915 on the same site. Courtesy of the Wisconsin Historical Society ID # 29104 & 72938

The Whiskey War of 1854

Alcohol consumption is an integral and often contentious facet of American life and has been for most of the nation’s history. In the 1800s, the public believed alcohol had medicinal properties and regulated health. However, the harmful effects of drunkenness on the…

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Marathon City Brewing and the Wee Willy Basketball Team

The Marathon City Brewery sponsored local sports teams like the Wee Willy basketball team, originally known as the Catholic Youth Organization Team, which organized in 1936. Though the team temporarily disbanded during World War II, in the mid-1940s, young men from the…

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The Marathon Brewery’s Chain of Calamities

In the early 1880s, Franz Sindermann, who was trained as a brewer in Germany, formed a brewery in Marathon, Wisconsin with his brother, August, along with a third partner, Charles Klein. The brewery got off to a good start, producing 300 barrels…

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OBJECT HISTORY: Marathon Brewing Company “Superfine” Beer bottle

The "Superfine" beer bottle is from the 1940/1950s from the Marathon City Brewing Company. Superfine was one of the many labels produced by Marathon City Brewery over eight decades from 1881 to 1966, featuring names such as Tannenbaum, Marathon Holiday, Marathon Bock,…

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Read more about the article OBJECT HISTORY: World’s Largest Six-Pack
Photo depicting original Old Style behind updated LaCrosse Brewing label, August 7, 2021, Courtesy of Cortney Anderson Kramer.

OBJECT HISTORY: World’s Largest Six-Pack

Located in La Crosse, Wisconsin, the “World’s Largest Six-Pack” is a popular tourist attraction and landmark structure representative of the city’s renowned brewing history. At 54 feet tall, the six steel storage tanks, shaped and arranged to resemble a six-pack of beer,…

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