Wisconsin 101

Janesville General Motors Assembly Plant

The Janesville Assembly Plant’s near ninety-year run helped define both the city and its workers and the General Motors Company as one of the most successful automakers in the world. The history of the plant is deeply rooted in Janesville’s agricultural past.…

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February 17, 2025

Janesville / Chevy Caprice / Wisconsin Made / Industry / New Object Histories / Object Histories / Rock County / 1965-1987 / Transportation & Tourism / Region 7 - South Center

OBJECT HISTORY: Chevy Caprice

General Motors was the largest car manufacturing corporation in the world in the 1960s, and the assembly of the 100 millionth General Motors vehicle, a marina blue 1967 Chevrolet Caprice with a soft black top and complementary blue interior, was a significant…

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February 17, 2025

Eau Claire / Education / Related Stories / Ethnicity & Identity / Eau Claire County / 602 Club / Society & Religion / Region 3 - Center West / 1965-1987

GLO: UW-Eau Claire’s First Gay Student Organization

Gay history in Wisconsin, while often focused on major cities like Madison and Milwaukee, was also being made in the often-overlooked rural parts of the state. One such place is the University of Wisconsin–Eau Claire, where a coalition of gay students founded…

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November 2, 2023

Read more about the article The History of Smart Studios

Exterior of Smart Studios at 1254 East Washington Avenue, Madison, WI. Courtesy of the Wisconsin Historical Society, image ID 243309.

Music, Theatre & Cinema / Art, Sport & Entertainment / Dane County / Madison / Related Stories / 1965-1987 / 1987-2011 / Region 7 - South Center / Smart Banner

The History of Smart Studios

Smart Studios, founded by Butch Vig and Steve Marker, was a recording studio located on Madison’s east side. Over its twenty-seven years of operation, Smart Studios was responsible for producing music for both local acts and world-famous artists in the late twentieth…

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July 13, 2022

Viroqua / Music, Theatre & Cinema / Art, Sport & Entertainment / Object Histories / Curators' Favorites / Vernon County / 1965-1987 / Region 6 - South West / 1987-2011 / Smart Banner

Object History: Butch Vig’s Drum Set

When the Beatles performed on the February 9, 1964, "Ed Sullivan Show," teenage girls in the studio swooned and those at home went crazy with excitement. Adolescent boys, however, couldn't keep their eyes off band member Ringo Starr's Ludwig drum kit with…

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July 13, 2022

Read more about the article OBJECT HISTORY: “SMART” Banner by Dennis Nechvatal

“SMART” Banner by Dennis Nechvatal, Madison, WI, 1983. Courtesy of the Wisconsin Historical Society ID #2011.63.2

Art & Design / Music, Theatre & Cinema / Art, Sport & Entertainment / Object Histories / Dane County / Madison / 1965-1987 / Region 7 - South Center / Smart Banner

OBJECT HISTORY: “SMART” Banner by Dennis Nechvatal

Not many people would expect that some of the most legendary music of the late twentieth and early twenty first century was made right here in Wisconsin. During its twenty-seven years of operation, Madison’s Smart Studios was a cornerstone of the music…

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June 24, 2022