Horlick’s Malted Milk Company

Founded in 1873, under the name “J & W Horlick Company,” the Horlick’s Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms: from…

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The Father of Malted Milk

William Horlick was born on February 23, 1846 to James and Priscilla Horlick in the village of Ruardean, Gloucestershire, England. In 1869, William made his first voyage to the United States to visit his distant uncle, Joseph A. Horlick of Racine, Wisconsin.…

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OBJECT HISTORY: Cassel Soda Bottle

This soda bottle was sold by the Cassel Soda Company in Whitefish Bay, Wisconsin, in the early 1900s. Conrad Cassel owned and managed the company from 1897-1917. The company, along with other Wisconsin soda companies during that time, made carbonated water, a beverage that would gain special significance during Prohibition. The Cassel Soda Company sold its soda to Whitefish…

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