Read more about the article OBJECT HISTORY: Cassel Soda Bottle
Cassel Soda Bottle (Image courtesy of Whitefish Bay Historical Society). Photograph by Elkin Gonzalez.

OBJECT HISTORY: Cassel Soda Bottle

This soda bottle was sold by the Cassel Soda Company in Whitefish Bay, Wisconsin, in the early 1900s. Conrad Cassel owned and managed the company from 1897-1917. The company, along with other Wisconsin soda companies during that time, made carbonated water, a beverage that would gain special significance during Prohibition. The Cassel Soda Company sold its soda to Whitefish…

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Read more about the article Whitefish Bay Urbanization
Milwaukee, 1872 (Image courtesy of the Wisconsin Historical Society).

Whitefish Bay Urbanization

In the late 1800s, meatpacking, wheat processing and brewing industrialization boomed in Milwaukee. This increase of manufacturing attracted workers from all over the country to move to Milwaukee. In fact, from 1870-1900, Milwaukee’s population quadrupled. Milwaukee's housing infrastructure couldn't support this drastic…

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Read more about the article Soda’s Role in Prohibition
Milwaukee Journal article regarding Prohibition (Image courtesy of the Wisconsin Historical Society).

Soda’s Role in Prohibition

When the prohibition of alcohol began in 1920, the law brought huge social and economic effects to Wisconsin. Visitors enjoyed coming to Milwaukee because of the many brewery-related social events and institutions, including the Whitefish Bay Pabst Resort. Against the wishes of Milwaukee…

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Read more about the article Milwaukee Resort Towns
Whitefish Bay Pabst Resort (Image courtesy of the Whitefish Bay Historical Society).

Milwaukee Resort Towns

When Chicago’s population boomed in the 1800s, the newcomers frequently traveled “up north” to Milwaukee for vacations. Several Milwaukee-based companies built resorts in the towns surrounding the city to increase profits from tourists. These “resort towns” attracted visitors from all over Wisconsin…

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