Bicycles entered the United States on the East Coast from Europe in 1869. By 1880, bicycling in the U.S. had become so popular that the League of American Wheelmen (LAW) was founded. One of LAW’s objectives was “to promote the general interests of cycling,” and “to facilitate touring.”[1] Soon after the national organization was created, state and local divisions began forming. Bicycles entered Wisconsin as early as January 7, 1869 and grew in popularity until the Milwaukee Sentinel reported on June 29, 1890 “that no sport of the present century has grown so rapidly in popular favor as bicycling.” By this time there were more than 1,000 bicyclers in Milwaukee, many of whom cycled with the local division of LAW.[2]

Group of men, and a young boy, standing in the small front yard of a house at a bicycling outing. A woman stands in an open doorway at the top of the steps. A man on the far right wears a suit and appears to be holding a cigar. Bicycles are leaning against a railing in front of the house. The men wear sweaters, jackets, hats, stockings, button-up shoes and knickerbockers. On top of a wood sidewalk in the yard is what appears to be a hand-pump with a long handle for putting air into bicycle tires.
A group of men on a bicycle outing in Waucheta, Dane County. 1896. From the Wisconsin Historical Society, #111988.
Masthead for the bicycling journal, “The Pneumatic” from February 1896. It features a small image of a man riding a bicycle and a spoked bicycle wheel.
Masthead for 'The Pneumatic' a Milwaukee cycling magazine that began its run in 1891.

Further illustrating the rise of bicycling in Wisconsin was The Pneumatic, a bicycle trade journal published from 1892 to 1900 in Milwaukee by M.C. Rotier, a bicycle enthusiast and member of the Wisconsin Division of LAW. The journal documented state, national, and even international cycling news during the 1890s. It described the building of cycle paths, the implementation of sign boards to guide riders, and other initiatives to improving bicycling within the state.[3] The journal also reported that Wisconsin had 426 members in 1894, over 800 by June of 1895, and 1,122 by February of 1896, making it the 8th largest state division in the country. It proudly proclaimed the Wisconsin Division of LAW as the largest and “leading division of the West.”[4]

Perhaps the crowning achievement of the Wisconsin wheelmen’s efforts to improve their sport was the Wisconsin Tour and Handbook and its accompanying map collection. The tour book was a pocket-sized manual that wheelmen could take on trips with their set of maps to help navigate throughout Wisconsin. The 2nd edition, published in 1897, listed a total membership of 2,440 cyclists in 41 Wisconsin clubs, over 500 bicycle routes throughout the state, and over 100 League sponsored hotels and repair shops.[5] These clubs, routes, hotels, and shops were spread throughout the state from Milwaukee and Madison all the way to Ashland and Marinette.

The 1890’s bicycle craze was a world-wide phenomenon and Wisconsin was neither the first nor the most influential place to cycle. However, Wisconsin wheelmen glorified the state’s beauty and the freedom that bicycles offered. Cyclists worked hard in the 1890s to increase their club’s membership, improve Wisconsin’s roads, and promote bicycle touring throughout the region.

Written by Thomas Rademacher, April 2017.

Logo of the Wisconsin State Division of League of American Wheelmen consisting of the letters L, A, and W and 3 wings on a spoked wheel surrounded by a circle with "Wisconsin State Division" written in it.
Logo of the Wisconsin State Division of the League of American Wheelmen. From the Wisconsin Historical Society, #99222.
This map shows 12 sections of bicycle road maps. Sections and number are in red, counties are in blue.
This map depicts twelve sections of bicycle road maps. Published for the Wisconsin Division of the League of American Wheelmen, image via the Wisconsin Historical Society, #68727.
This bicycle road map showing the bicycle roads throughout southeastern Wisconsin
A bicycle road map for Dane, Jefferson, Waukesha, Milwaukee, Green, Rock, Walworth, Racine, and Kenosha counties. Maps like these were meant to be small and foldable for easy transport in a pocket while cycling. Created by M.C. Rotier for the Wisconsin Division of the League of American Wheelman, image via the Wisconsin Historical Society, #50449.

FOOTNOTES

[1] “League of American Wheelmen: Constitution and By-Laws,” (Boston League Headquarters, 1896), 3 and 5, Pamphlet Collection, Wisconsin Historical Society Library.

[2] “The Velocipede,” Milwaukee Daily Sentinel, January 7, 1869; “Fun on a Wheel: How Cycling Has Grown in Milwaukee,” Milwaukee Sentinel, June 29, 1890.

[3] “Chicago-Milwaukee Route,” The Pneumatic 7, no. 2 (May 1896); “Will Demand Guideboards,” The Pneumatic 8, no. 4 (July 1897); “Building Cycle Paths,” The Pneumatic 6, no. 12 (March 1896); “To Build a Cycle Path,” The Pneumatic 7, no. 2 (May 1896).

[4] “We are now in the lead,” The Pneumatic 6, no. 3 (June 1895).

[5] Sam J. Ryan, Wisconsin Tour and Handbook (Appleton, WI: Wisconsin Division, League of American Wheelmen, 1897), 7, Pamphlet Collection, Wisconsin Historical Society Library; Martin C. Rotier, Bicycle Road Maps of Wisconsin (Milwaukee: League of American Wheelmen, 1896), Map Collection, Wisconsin Historical Society Archives.