OBJECT HISTORY: Sterling Safety Bicycle

What did a bicycle rider in 1890 look for in a new bike? Safety and comfort, of course, but also beautiful construction—many of the same qualities that contemporary bicycle riders also seek. Sterling Bicycle advertisement featuring Annie Oakley on the safety bicycle, 1890s. The bicycle pictured here was donated to the Wisconsin Historical Museum, where it…

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Fashion and Fur

The End of the Old Fur Trade The development of fur farms at the close of the 19th century was perhaps the most revolutionary change in North America’s fur industry, and fashion played a significant role in that change. Beaver pelts had been…

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Horlick’s Malted Milk Company

Founded in 1873, under the name “J & W Horlick Company,” the Horlick’s Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms: from…

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The Father of Malted Milk

William Horlick was born on February 23, 1846 to James and Priscilla Horlick in the village of Ruardean, Gloucestershire, England. In 1869, William made his first voyage to the United States to visit his distant uncle, Joseph A. Horlick of Racine, Wisconsin.…

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Milwaukee: The Bowling Capital of America

Bowling evolved in the mid-nineteenth century United States from imported European games like the German kegling. Beginning with clubs in eastern U.S cities, bowling grew in popularity and spread to the Midwest—particularly cities like Milwaukee—as German-Americans migrated across the continent. Bowling was often…

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