Wisconsin 101

An advertisement for Fromm furs using their “bright with silver” slogan and printed on metallic silver paper, Women’s Wear Daily, March 11, 1936.

The Fromm Brand and the Hamburg Fur Auction

Probably the biggest reason for the success of the Fromm Brothers’ fur farm was the particular color of fur that they bred. As fashions shifted to favor the trademark Fromm “bright with silver” color, the Fromms were in a position to capitalize on their control of…

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January 1, 2017

Read more about the article Fashion and Fur

The history of fur and fashion runs deep in North America. October 1953 issue of Vogue.

Industry / Prairie du Chien / Fur Trade / Broad History / Crawford County / Green Bay / Milwaukee / Columbia County / Brown County / Milwaukee County / Hamburg / Clothing, Apparel & Fashion / Related Stories / Everyday Life / Global Connections / Marathon County / Manufacturing & Trade / Nature & Environment / Region 4 - Center / Region 5 - Center East / Region 6 - South West / Region 7 - South Center / Region 8 - South East / Fromm Fox Fur Coat

Fashion and Fur

The End of the Old Fur TradeThe development of fur farms at the close of the 19th century was perhaps the most revolutionary change in North America’s fur industry, and fashion played a significant role in that change. Beaver pelts had been the…

Canine Distemper and the Fromm Vaccine

One of the most formidable problems that fur farmers faced in in the early twentieth century were the epidemic diseases that would strike their herds each year. Many fur farmers had come to see losses to distemper and other diseases as a…