Wisconsin 101

In 1927, Marilyn Färdig’s grandparents, Andrew and Esther Färdig, purchased twenty acres of land in Ephraim, Wisconsin, and started a cherry orchard. With the help of their seven children and workers from a variety of locations, including the southern United States, Mexico, and Jamaica, Andrew and Esther operated the orchard until their deaths in 1958.

By that time, the Färdig’s cherry trees approached the end of their producing lifespan of about thirty years, which contributed to the family’s decision to close the orchard.

This white t-shirt, decorated with “Cherryland” and a cherry design in red, was sold in the 1940s, and is part of the broader history of the cherry industry in Door County, Wisconsin. This shirt was made for a small child, but the same item was available in other sizes to promote tourism in the region. Marilyn Färdig wore the shirt as a child. Her name is written on a tag sewn inside the shirt. No other identifying marks or tags are present.

Door County’s “Cherryland” moniker appeared in print as early as 1914. The term gained popularity when the Door County Chamber of Commerce printed and distributed stickers with the phrase “Cherryland Door County Wisconsin” in 1927.