Wisconsin 101

Squirrel Tails Wanted? The Improved Mepps Lure

Driving through Antigo, visitors are often puzzled by a sign proclaiming “Squirrel Tails Wanted” advertised by Sheldons’ Inc., manufacturer of Mepps lures. Squirrel tail hair has unique properties ideal for lures. [1] Its addition to the Anglia has proven to be the…

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May 24, 2018

Sports & Games / Industry / Wisconsin Made / Art, Sport & Entertainment / Antigo / Related Stories / Langlade County / Manufacturing & Trade / Nature & Environment / Region 2 - North East / 1945-1965 / 1965-1987 / Mepps Fishing Lure

Mepps Lures: The Antigo Connection

A chance encounter of an American G.I. in France after World War II with a local fisherman led to the development of a major industry in Antigo, Wisconsin and put Antigo on the sports fishing map.Frank Velek discovered a fishing lure while…

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May 24, 2018

Building a Tourism Industry in Northern Wisconsin

Equipment manufacturers played a major role in developing fishing as a part of the tourism industry in northern Wisconsin. Each year nearly two million people fish in Wisconsin’s waterways. They catch about 72 million fish of various species.Fishing lures expanded in popularity…

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May 24, 2018

Promoting Workplace Safety

For an insurance company like Employers Mutual, it made sense to try to promote safety in the workplace. Reducing the number of industrial accidents would naturally lead to less money lost to claims. But Employers Mutual was also very adept at translating its…

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May 24, 2018

Preventing Hearing Loss

In 1953, Wisconsin added occupational hearing loss to the list of claimable conditions under workers compensation. Employers Mutual of Wausau quickly created a program that would make the company an industry leader in hearing loss prevention. Creating a hearing loss prevention program not only…

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May 24, 2018

Read more about the article Creating the Door County Bookmobile

Children in Door Country line up to visit the bookmobile. Image courtesy of the Egg Harbor Historical Society.

Education / Door County / Related Stories / Society & Religion / 1945-1965 / Region 5 - Center East / Door County Bookmobile

Creating the Door County Bookmobile

Door County Library Bookmobile service began in 1950 through a Wisconsin Free Library Commission experiment called the Door-Kewaunee Regional Library Demonstration. The Demonstration was developed to explore the possibilities of providing library service to remote areas of the state. This was during a nationwide movement to…

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November 1, 2017