Wisconsin 101

OBJECT HISTORY: Penguin Server

A penguin-themed serving bowl dishes out stories about the aluminum industry, postwar consumer culture, and home entertainment in mid-twentieth century Wisconsin.

The West Bend Aluminum Company

On September 27, 1911, a group of businessmen headed by Bernhard Carl Ziegler founded the West Bend Aluminum Company. Ziegler was the director and president until his death in 1946. As one of the most influential people in the community, he was…

The Aluminum Industry and Wartime Demands

In 1920 the aluminum cookware industry in Wisconsin gained control of over 50 percent of the total national market, after selling less than five percent in 1910. By 1929, West Bend ranked third in the nation in sales of aluminum cookware; however, during the Great…