Wisconsin 101

An advertisement for Fromm furs using their “bright with silver” slogan and printed on metallic silver paper, Women’s Wear Daily, March 11, 1936.

The Fromm Brand and the Hamburg Fur Auction

Probably the biggest reason for the success of the Fromm Brothers’ fur farm was the particular color of fur that they bred. As fashions shifted to favor the trademark Fromm “bright with silver” color, the Fromms were in a position to capitalize on their control of…

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January 1, 2017

After the Fromm’s successfully supported development of a distemper vaccine in foxes, they started Fromm Laboratories as a commercial venture on their second property between Grafton and Thiensville, c. 1940s. Photograph courtesy of the Oazaukee County Historical Society.

Canine Distemper and the Fromm Vaccine

One of the most formidable problems that fur farmers faced in in the early twentieth century were the epidemic diseases that would strike their herds each year. Many fur farmers had come to see losses to distemper and other diseases as a…

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January 1, 2017

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