University of Wisconsin–Madison
young women in a chemistry class performing an experiment

Science & Technology

Related Histories

  • A group photo showing a gathering of men behind an American and a Swiss flag

    The Swiss Roots of America’s “Dairyland”

    When the wheat crop failures of the late nineteenth century jeopardized the incomes of many of Wisconsin’s immigrant farmers, the region’s Swiss population transitioned to a trade that they knew from the Old World: dairying …

  • A disc cutting lathe from the 1930s

    The Record Production Process

    Paramount Record’s parent company, the United Phonographic Corporation, decided to begin recording and pressing records to include with their phonograph cabinets in the early 1920s. Paramount initially recorded in studios throughout the United States. They …

  • Paramount Records

    The Wisconsin Chair Company’s (WCC) decision to enter the record label industry was an economic one. With the United Phonographic Corporation (UPC) picking up steam, management at the WCC began pressing records. The UPC’s first …

  • an illustration of an infant reaching for a bottle of malted milk

    Malted Milk and Infant Nutrition

    Although known today mostly as a flavoring for milk shakes and chocolate-covered malt balls, malted milk made its first appearance in the 1880s as a substitute for human breast milk.  At that time, breastfeeding babies …

  • A technical illustration diagramming the parts of a mepps lure, highlighting the furry tail at one end of the lure.

    Squirrel Tails Wanted? The Improved Mepps Lure

    Driving through Antigo, visitors are often puzzled by a sign proclaiming “Squirrel Tails Wanted”. It identifies Sheldons’ Inc., manufacturer of Mepps lures. Squirrel tail hair has unique properties ideal for lures. [1] Its addition to the …

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Image courtesy of the Wisconsin Historical Society (Image ID 25556)