Fromm Fox Fur Coat

This coat was made from the fur of foxes raised on the Fromm Fur Farm in Hamburg, Wisconsin. The jacket is covered in light-silver fox fur and lined with a taupe fabric. Straps allow the coat to also be worn as a cape.

In the early decades of the 20th century, it was fashionable to use fox fur on everything from scarfs, capes, and coats to trim for suits and gowns. Anticipating a shift in tastes toward lighter colored furs, the Fromm Brothers’ silver foxes were, for a time, the most prized fur available. Growing rapidly in the 1920s and 1930s, the Fromm Brothers fox farm upended buying practices in the fur industry and played a major role in the development of the canine distemper vaccine.

Listen below to the segment on Wisconsin Public Radio’s Wisconsin Life.


Written by Ben Clark

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Fur Coat

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Lesson Plans Using this Object

Themes in Wisconsin History

Object history created January 2017

Marathon County Historical Society Logo

Object courtesy of the Marathon County Historical Society.